ATP x DIGIWAY / Destination Rolex Shanghai Masters 2026
Updated: Oct 8
As part of ATP’s Tennis Destination campaign, DIGIWAY was invited to create a special artwork for the Rolex Shanghai Masters 2026, bringing the energy of world-class tennis together with the rhythm, culture and unmistakable character of Shanghai.
Titled Shanghai Serves 沪上开球, the artwork places Carlos Alcaraz at the heart of a vibrant Shanghai scene, surrounded by the city’s iconic skyline and a crowd filled with characters, details and references waiting to be discovered.
The concept captures that split second before the serve (a moment of focus, tension and anticipation) before everything bursts into motion. From the movement on court to the energy in the stands, tennis and Shanghai become part of the same rhythm.
Created in DIGIWAY’s signature visual language, Shanghai Serves was developed as both a panoramic key visual and an animated vertical film, bringing the world of the Rolex Shanghai Masters to life frame by frame.
Client: ATP Campaign: Tennis Destination Tournament: Rolex Shanghai Masters 2026 Artwork: Shanghai Serves 沪上开球 Illustration & Video: Digiway
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